https://sethperks.wistia.com/medias/ypvskd9bfr

Context

AceableAgent is the engaging, convenient, and effective real estate school, but with a variety of course-specific pass rates and features — a single promo video wasn’t going to cut it.

Strategy

A modular framework built with maintainability in mind allows us to demonstrate our differentiator and keep our marketing material up to date as pass rates change and new features are added.

https://sethperks.wistia.com/medias/77wnv3ddq0

Solution

One base video paired with a state-specific intro and motion graphic templates give us the freedom to spin-up new videos, or edit existing videos in no time.

https://sethperks.wistia.com/medias/nh7y07kgoy

Result

These videos have had an overwhelmingly positive impact on landing page conversion and keeping all 13 videos up-to-date has been a breeze.